A short film is making some noise in the advertising markets with its breathtaking visual effects and awe-inspiring poetic nature. The short film by Charlex is called ShapeShifterand it is (unofficially) an advertisement for a sports car.
However, the story here is the future of advertising. You may have seen a few advertisements that disguise themselves as short films in the pre-roll at your local movie theater. There is a popular one currently running that explores the history of Barilla as a staple in family kitchens for decades. It is a beautiful shot short film with a great sense of history.
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