To us, it’s all about the storytelling. If the story grabs, it doesn’t matter what form it takes – books, radio, TV, cinema, games or yet-to-be-categorized interactive media –it’s all about the story being told.
As times and technologies change, content creators have many more readily-available options for how they tell their story. But as technology makes production and distribution both more accessible and much more competitive, storytellers are finding themselves in a heated competition for audience attention. As a result, the filmmakers of tomorrow must more than ever consider their audience and how a story will reach them before making important choices about the content itself.
Today, at Tribeca Flashpoint Media Arts Academy (where we teach), students are making traditional, narrative-style movies with large crews using digital film technology; creating 3D promos for corporate promotion and public display; and developing interactive, web-based content for a new kind of online audience.
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